KATHRYN HARRIMAN
  • DIGITAL
    • Women in Tech Wednesdays
    • Online Recruitment
    • Event Screens
    • Gala Event
    • Women's History Month
    • Black History Month
    • Giving Tuesday
    • End of Year Giving
    • Pride Month
    • UX Design
  • PRINT
    • Collateral Design
    • Maryland Brand Expansion
    • Missouri Brand Expansion
    • Corporate Brand Refresh
    • Booklet Art Direction
  • VIDEO
    • Local TV Feature
    • Live Event Production
    • Production Design
    • Additional Videos
  • OTHER ARTWORK

Website Redesign - UX Design

Worked as part of digital design team, including consultants from Deloitte Digital to rework the organization's website for a more intuitive browsing experience.

Challenges:
  • ​Three main types of visitors with different needs: potential students, funders and volunteers/allies.
  • Potential students needing precise information: recruitment eligibility varies by region and program 
  • Recruitment process appeared complex to many new visitors
  • With a great deal of other information needed upfront, mailing list capture and donation prompts were buried
  • News, events and other updates needed more interesting treatment vs. page of links (low page view duration)
  • Student stories were being separated from other content (low view count)

Solutions:
  • Main page offering action-based links to specific content. No need for visitors to self-identify
  • Scrolling menu allows for easy redirection 
  • Infographic simply explains the application process to inform potential students of what to expect and where they are eligible to apply
  • Donation link in upper menu and mailing list capture in all footers
  • Applications were utilized to present news and event links with imagery; accessible via home page section or page in menu
  • Student stories integrated into every page with dynamic carousel 

Role: Lead design elements and advise on imagery and art direction.
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http://www.imdb.com/name/nm5398735/
  • DIGITAL
    • Women in Tech Wednesdays
    • Online Recruitment
    • Event Screens
    • Gala Event
    • Women's History Month
    • Black History Month
    • Giving Tuesday
    • End of Year Giving
    • Pride Month
    • UX Design
  • PRINT
    • Collateral Design
    • Maryland Brand Expansion
    • Missouri Brand Expansion
    • Corporate Brand Refresh
    • Booklet Art Direction
  • VIDEO
    • Local TV Feature
    • Live Event Production
    • Production Design
    • Additional Videos
  • OTHER ARTWORK