Website Redesign - UX Design

Worked as part of digital design team, including consultants from Deloitte Digital to rework the organization's website for a more intuitive browsing experience.

Challenges:

• ​Three main types of visitors with different needs: potential students, funders and volunteers/allies.
• Potential students needing precise information: recruitment eligibility varies by region and program 
• Recruitment process appeared complex to many new visitors
• With a great deal of other information needed upfront, mailing list capture and donation prompts were buried
• News, events and other updates needed more interesting treatment vs. page of links (low page view duration)
• Student stories were being separated from other content (low view count)

Solutions:

• Main page offering action-based links to specific content. No need for visitors to self-identify
• Scrolling menu allows for easy redirection 
• Infographic simply explains the application process to inform potential students of what to expect and where they are eligible to apply
• Donation link in upper menu and mailing list capture in all footers
• Applications were utilized to present news and event links with imagery; accessible via home page section or page in menu
• Student stories integrated into every page with dynamic carousel 
  

Role: Lead design elements and advise on imagery and art direction.